If you don’t build your own dreams, somebody will hire you to build theirs.
– Dhirubhai Ambani, billionaire, named one of Asia’s top 50 entrepreneurs
I read that quote for the first time in the summer of 2014 and it seemed to explode something in the centre of my brain. There it was, such a simple and elegant truth, a call to action that I felt keenly with every fibre of my being.
Yet, arguably, it was a tricky time to launch a business for me. I had a 19-month-old child, with whom I had stayed home since his birth, and our family’s sole income was increasingly unreliable. My husband Pat worked in public broadcasting and we knew there were cuts coming. We just didn’t know exactly when or how the axe would fall: would his hours dwindle gradually, making our budget tighter each week? Or would it be one of those conversations in his boss’s office that ends with the words “two weeks”?
We had no savings thanks to a legal issue we were tangled up in with our condo association, and I had, just the previous year, tried to launch a baby sling business that never really lifted past the “friends and family” phase.
If these were your circumstances, would you have started a business? (more…)
Baby Got Booked student Stacy lived an experience that proves that life is at least as strange as fiction: she married a sociopath. Zoom forward to today, and Stacy is now channeling that difficult experience into launching a business aimed at using memoir to overcome trauma.
In today’s Media Magnet Moment, I’m answering Stacy’s question, which I think a lot of entrepreneurs have: “How do I build credibility and credentials when I’ve only just gotten started?”
Do you have a media-related question? Submit it here, and I’ll be happy to answer it as soon as I can.
If you are like a lot of business owners, artists and non-profits, you spend a lot of your time wondering how you can promote your event/product/fundraiser. And likely the approach you have come up with involves tweeting/facebooking/instagramming, or sending generic press releases to an equally generic “media list.” Maybe with all of the journalists bcc’d on the same, impersonalized email. Or worse–cc’d. My guess is that this isn’t working so well. (more…)
One of the most common questions I’m asked by media newbies is where they can easily find that rare breed of unicorn, magazine journalists.
I wish there was a place where magazine journalists all hang out so you could go find them, but there isn’t, so this resource is the next best thing. It’s a MUST if you’re interested in seeking magazine coverage.
Watch the video to find out why this resource is better than just browsing a magazine rack or hitting Google.