5 Reasons Media Exposure Isn’t Growing Your Business

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Too many small business owners spend way too much time and money on PR and forget it connect it correctly to their sales funnel. Here are some simple tips that don’t require a fancy PR agency or mad writing skills.

1. Get crystal clear on your ideal client and what media they consume

If cashflow (as opposed to credibility) is your short term objective, you want to make sure that you create a story that will speak directly to your ideal client’s needs. And then pitch that story to a media outlet that he or she is likely to consume. Go niche with trade publications instead of wide with morning talk shows.

Small, targeted blogs, podcasts and trade magazines often have smaller numbers but very engaged audiences, so although folks outside your niche might not recognize their logo, they tend to convert to sales better. (more…)

How I landed my column with Inc.com

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Are you scratching your head trying to figure out how to turn those famous Facebook “likes” into actual cashflow? Yeah, me too!

It’s what small business owners are told to do, right?

“There’s 1.3 billion people on Facebook!” the stats scream. 

Sure. But if only 103 of them like my Facebook business page and most of them are friends and family, how does that help me connect with paying clients? Right?

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Become a Media Magnet: The Recipe

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[pinkbutton link=”https://geo.itunes.apple.com/us/podcast/baby-got-booked-the-podcast/id1013144570?mt=2″ class=”left”]Subscribe on itunes[/pinkbutton] [pinkbutton link=”http://www.stitcher.com/podcast/geeta-nadkarni/baby-got-booked-podcast” class=”none”]SUBSCRIBE ON STITCHER[/pinkbutton]We typically book three types of guests on the show. We book producers or editors in the media who have a media platform and are looking for content and experts. We book people who have used the media to launch their brand or grow their business. The third type of person I like to bring on the show is somebody who helps us elevate our game and become a better story (because if you’re living a really great story that’s an excellent first step towards getting attention for it). My guest today, Zane Caplansky, fulfills all three of these requirements because he is a celebrity chef, he owns multiple businesses (all in the food industry), he’s an absolute media magnet extraordinaire and he has his own podcast. If you’re at all in the food industry or want to be in the food industry this is the guy whose show you want to get on.
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How to Stop Anxiety from Holding You Back

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[pinkbutton link=”https://geo.itunes.apple.com/us/podcast/baby-got-booked-the-podcast/id1013144570?mt=2″ class=”left”]Subscribe on itunes[/pinkbutton] [pinkbutton link=”http://www.stitcher.com/podcast/geeta-nadkarni/baby-got-booked-podcast” class=”none”]SUBSCRIBE ON STITCHER[/pinkbutton]It’s much easier to tell a better story if you are living an amazing story. Tiisetso Maloma falls into that category because he is an entrepreneur many many times over. He’s worked in very diverse industries including but not limited to marketing and PR, photography, graphic design, web design, copy writing, public speaking, event organizing and a lot more. He is about to launch a brand new book which you can pre-order right now called The Anxious Entrepreneur: Anxiety Defeats Creativity and Creativity Defeats Anxiety. I’m excited about introducing him because I think anxiety is a big dark underbelly of entrepreneurship. We will talk about using creativity and story-telling techniques to defeat the anxiety that may be holding you back, maybe crippling your business or if your business is successful sucking a lot of the joy out of your life.
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The #1 crucial question every journalist asks when reading your press release

#1 crucial question copy

 

Get the answer to this one wrong and you get the delete finger. Get it right and you get your message out to millions (without having to build the audience first)

One of my party tricks as a professional speaker is to ask the audience, “If you were pitching the press and a producer asked you why is this a story right now, what would you say?”

One after the other, hands will go up and small business owners will call out, “Because I have a new product launch” or “I’m opening a factory” or “We’re expanding into a whole new facet of the industry” or “we’re having an event”. Or even worse, “we just hired a new CEO”.

These answers are the correct answer if you’re a Kardashian or a brand like Apple or Facebook, each of which have such a huge footprint in the media’s consciousness that Zuckerberg or Kim endorsing a new kind of breakfast sandwich is automatically news.

For the rest of us mere mortals, not so much.

Too many entrepreneurs and experts make the mistake of assuming that just because their product or service is one that’s useful throughout the year, it’s automatically interesting as a story at any time.

It isn’t. Here’s why.

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