How to pitch Inc.com

PODCAST-SLATE-1.24

[pinkbutton link=”https://geo.itunes.apple.com/us/podcast/baby-got-booked-the-podcast/id1013144570?mt=2″ class=”left”]Subscribe on itunes[/pinkbutton] [pinkbutton link=”http://www.stitcher.com/podcast/geeta-nadkarni/baby-got-booked-podcast” class=”none”]SUBSCRIBE ON STITCHER[/pinkbutton]Have you ever bought a copy of Inc. Magazine, read it cover to cover and ripped out pages to use as a blueprint to create your dream business? Today’s guest is none other than James Ledbetter, editor of Inc. Magazine and Inc.com. Prior to this position he was the founder and editor of The Big Money, which is Slate’s business and finance site (if you’re familiar with slate.com) and the opinion editor for Reuters. He has also been deputy managing editor of CNN Money and senior editor at Time and is the author of four books. Today he’s going to spend some time with us telling us what sort of stories excite him, what his inbox looks like and how you can pitch him in a way that gets you an invitation to join their contributor network so that you can have your own column in Inc. Magazine.
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The other “F” word: Focus

PODCAST-SLATE-1.27

[pinkbutton link=”https://geo.itunes.apple.com/us/podcast/baby-got-booked-the-podcast/id1013144570?mt=2″ class=”left”]Subscribe on itunes[/pinkbutton] [pinkbutton link=”http://www.stitcher.com/podcast/geeta-nadkarni/baby-got-booked-podcast” class=”none”]SUBSCRIBE ON STITCHER[/pinkbutton]My guest today is the guy who spent thirty years bringing life into focus as one of the U.S’s most sought after portrait photographers, and is now inspiring creative entrepreneurs to leverage their so called lack of focus. Jeffrey Shaw actually believes that it is a good idea to chase the metaphorical squirrels all over the place. He’s a business coach, speaker and host of the popular business podcast “Creative Warriors” (in fact we met when he had me as a guest on his podcast). Jeffrey is also a contributor to the Huffington Post, the creator of the online training program “The Creative Warrior” and has been sighted in various publications and trade journals. If you have trouble with “creative chaos brain” where you look at a blank wall and see three hundred different opportunities and you tend to run in seventeen different directions at any given time and are still trying to run a business and be successful and have relationships etc then this is the episode for you.
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How to systematize your story

PODCAST-SLATE-1.26

[pinkbutton link=”https://geo.itunes.apple.com/us/podcast/baby-got-booked-the-podcast/id1013144570?mt=2″ class=”left”]Subscribe on itunes[/pinkbutton] [pinkbutton link=”http://www.stitcher.com/podcast/geeta-nadkarni/baby-got-booked-podcast” class=”none”]SUBSCRIBE ON STITCHER[/pinkbutton]Jason Silverman is a Martial Arts Master Instructor, Information Marketer, Marketing Expert & Coach, Sought-After Speaker, CEO of Powerful Words Character Development and Co-Founder of Dance Sites Done Right/All Star Cheer Sites. We met when Jason interviewed me on his podcast which is called The Real Deal. We talked about specific strategies that dance, cheerleading and martial arts studios can use to get themselves media coverage. Jason has helped and continues to help more than 500 studios worldwide with a marketing system right out of the box that helps them bring in, retain and engage with their clients.
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What honest communication really looks like

PODCAST-SLATE-1.24

[pinkbutton link=”https://geo.itunes.apple.com/us/podcast/baby-got-booked-the-podcast/id1013144570?mt=2″ class=”left”]Subscribe on itunes[/pinkbutton] [pinkbutton link=”http://www.stitcher.com/podcast/geeta-nadkarni/baby-got-booked-podcast” class=”none”]SUBSCRIBE ON STITCHER[/pinkbutton]My guest today is consultant and speaker Steven Gaffney. He runs a wildly successful seven figure business and is in the National Speakers Association Million Dollar Club. His platform is honest communication. He’s tall, dark and handsome, he’s rich and his platform is honest communication (like the perfect man). He’s the author of five books: Just Be Honest, Honesty Works, Honesty Sells, Guide To Increasing Communication Flow Up Down And Across and 21 Rules For Delivering Difficult Messages. His latest book is Be A Change Champion: 10 Factors for Sustaining the Boom and Avoiding the Bust of Change.
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What happens when you do your own PR

PODCAST-SLATE-1.24

[pinkbutton link=”https://geo.itunes.apple.com/us/podcast/baby-got-booked-the-podcast/id1013144570?mt=2″ class=”left”]Subscribe on itunes[/pinkbutton] [pinkbutton link=”http://www.stitcher.com/podcast/geeta-nadkarni/baby-got-booked-podcast” class=”none”]SUBSCRIBE ON STITCHER[/pinkbutton]Today I’ve invited three of our students to share some of the results they’ve had building exposure, credibility and growing their businesses using the media. Lauren Victoria from Hawaii launched Aloha Crate, a subscription box that sends Hawaii treats to people all over the world. We’ll talk about her experience launching her company using just social media and how she landed her first television interview. Julie Creffield from London U.K is a runner, fitness enthusiast, professional speaker and author at toofattorun.co.uk. Her award winning blog and exploits have been featured in press around the world including the U.K’s Daily Mail, The Today Show and the Huffington Post. Joanne Giacomini from Montreal is a writer and blogger at exceptionalmomchild.com. She is the mom of a son with autism and she writes and speaks on the wonders of parenting a special needs child as opposed to just the medical side of things. She joined the course in September 2015 and in a few weeks she landed regular blogging status with Huffington Post Parents, Wise Women Canada, Mommy’s List and more. She’s been featured on local breakfast television and radio shows. All this for someone who didn’t have a single media credit to her name three and a half months prior to this recording. All three of these women not only live in different corners of the world but also have very different types of businesses. Today we will get to meet these amazing women I have had the privilege of working with.
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How to stop procrastinating

PODCAST-SLATE-1.23

[pinkbutton link=”https://geo.itunes.apple.com/us/podcast/baby-got-booked-the-podcast/id1013144570?mt=2″ class=”left”]Subscribe on itunes[/pinkbutton] [pinkbutton link=”http://www.stitcher.com/podcast/geeta-nadkarni/baby-got-booked-podcast” class=”none”]SUBSCRIBE ON STITCHER[/pinkbutton]Today we’re going to be doing something a little bit different. If you’ve been listening to the show for any amount of time you know we tend to have people who fall into one of three categories. We have media professionals who are producers, high ranked journalists or podcasters looking for experts just like you. We also have people using the media to catapult their business to the next level. The third type is somebody who’s out there living an amazing story, helping others do the same and is going to help you become a better story.
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